In 2022, Shia — a rising rapper and musician represented by Purple Wav, the label founded by renowned Punjabi artist Prabh Deep — approached BRHM Films for her debut music video, Boon. Our team crafted a visually striking concept, seamlessly blending live action with planned VFX shots, featuring Shia inside dynamic paintings and towering billboards. The result: a bold, memorable launch that matched Shia’s unique energy and set the tone for her artistic journey.