A concept seamlessly blending live action with VFX featuring Shia inside dynamic paintings and towering billboards. The result: a bold, memorable launch that matched Shia’s unique energy and set the tone for her artistic journey.
Boon was Shia's Debut Music Video
The Cut
Cutting on music is always a fun process, you set a rhythm/tempo for a moment, then you break it and step out in order to create a different rhythm and tempo.
Locations
We knew what we didn't want in the video, we kept subtracting from the list of ideas and locations that we were reviewing. The locations helped us bring a certain mood to the video from Yachts, a Pre-Independence British built spiral staircase, a modern art-gallery and a Billboard.
